George on the customer value chain and disruption

This is such a good quality watch

This can be applied to so many things identifying the weak links in the customer value chain, the pain points, how to disrupt established players and turn it into something people use.

I haven't heard of Thales Teixeira before and I see he also has a 4 video course with EO School (top channel if you don't know EO, *far* better than DOAC).

The new terms in the types of customer activities are:
* Value-Creating (The Benefit)
* Value-Eroding (The Chore)
* Value-Capturing (The Cost)

The example he gave of PillPack really made it click. Instead of making people go through the 'Value-Eroding' chores of driving to a pharmacy, waiting in line, and organizing their daily meds, PillPack just pre-sorted the pills into daily packets and shipped them. They isolated the biggest pain point, completely bypassed the traditional pharmacy, and Amazon ended up buying them for over a billion dollars.

(pharmacies are not happy as they want customers to visit the store and buy stuff they don't need)